The Contemporary Value and Practical Path of Traditional Chinese Folk Culture in the Construction of a Strong Cultural Country: A Case Study of the Tushan Yuwang Temple Fair

Abstract

As a traditional folk activity that has been passed down for a thousand years, temple fairs are important carriers and living inheritance forms of the nation's excellent traditional culture. This article takes the Yugong Temple Fair in Fengjie, Anhui as an example to explore its value and path of a strong socialist cultural country in the new era. The Yugong Temple Fair, with the worship of Dayu as its core, integrates multiple functions such as faith, trade and literature and art, forming a unique cultural space. Through analyzing its historical origins, cultural connotations, and contemporary values, this article proposes practical paths of adhering to the innovation, regional synergy, living inheritance, and integrated dissemination, providing a reference for the modern transformation of traditional folkways.