How Fortunetellers Construct Digital Intimacy: A Study of Emotional Connection and Trust Building based on Youtube and Tiktok

Abstract

In the context of deep media society, digital intimacy has become one of the core forms of social media user interaction. As a group of content creators relying on emotional needs, the emotional connection and trust relationship built on youtube and tiktok platforms has typical research value. Supported by digital intimacy theory, use and satisfaction theory and post subculture theory, this paper compares and analyzes the content production logic, interaction mechanism and trust building path of the two platforms. It is found that through the transformation of "local knowledge", algorithmic adaptive content design, ritual interaction and personalized modeling, fortune telling influencers build differentiated digital intimacy in two scenarios of fragmentation and deep immersion; Trust building has experienced a progressive process from emotional resonance, value recognition to decision dependence, accompanied by the potential risk of algorithmic alienation. The conclusions provide an empirical reference for understanding the new form of emotional labor in the social media era and the construction logic of digital intimacy.