Research on the Characteristics of Virtual and Real Interaction Shopping Space Behavior of Generation Z Women in Xi’an

Take Clothing Shopping as an Example

Abstract

Research on shopping space behavior is a significant direction in behavioral geography, and consumer geography is a key area of focus in human geography. In the mobile internet era, the digital economy has rapidly developed, leading to a digital transformation in residents daily lives. Geography has also shifted towards digitization, making the interaction between virtual and real spaces a hot topic in human geography. At the same time, consumption exhibits postmodern characteristics, with young groups represented by "Generation Z" blending virtual and physical shopping patterns. This results in new features of shopping behavior, which are complex and multifaceted, interacting with urban spaces. It is necessary to delve into the new characteristics of shopping space behavior in the digital society and the mechanisms behind the interaction between virtual and real spaces, clarifying the logic of changes in residents shopping behavior in the digital age, thus helping to demystify the "black box" of white-collar shopping decisions.