← Back to Volume 10, Issue 9

Research on Quality and Safety Strategies of Cosmetics under Platform Supervision Mechanism

Xinyao Li, Ke Qu, Jiao Chen
Vol.10, No.9, pp.99-112, 2026 DOI: 10.62051/ijsspa.v10n9.11 September 28, 2026
Download PDF
Abstract: Since the reform and opening up, China’s sustained economic development, coupled with the rise of new consumption patterns such as e-commerce shopping, live-streaming marketing and overseas purchasing agents, has fueled the continuous prosperity of the cosmetics industry. As daily consumer goods, cosmetics quality is directly related to people’s life and health. Incidents involving substandard cosmetics not only damage corporate reputation and interests but also endanger consumers’ health and lives, further triggering public distrust and questioning of the entire cosmetics industry and regulatory authorities. While the booming cosmetics industry provides people with numerous benefits and conveniences, it also poses many new challenges to regulators. From the perspective of cosmetics quality and safety supervision, and considering information asymmetry and bounded rationality, this paper constructs a tripartite evolutionary game model among cosmetics manufacturers, beauty reviewers, and platform regulators, and analyzes the mutual influence mechanism of strategy choices among different stakeholders and the evolutionary trend of each participant’s strategic decisions.
Keywords: Quality Supervision, Evolutionary Game, Strategy Selection
APA Citation: Xinyao Li, Ke Qu, Jiao Chen (2026). Research on Quality and Safety Strategies of Cosmetics under Platform Supervision Mechanism. International Journal of Social Sciences and Public Administration, 10(9), 99-112. https://doi.org/10.62051/ijsspa.v10n9.11

References

  1. Yang, T. J., & Liu, C. H. (2014). How to improve the customer loyalty in the cosmetics industry. In 2014 11th International Conference on Service Systems and Service Management (ICSSSM) (pp. 1–5). IEEE.
  2. Battie, C., & Verschoore, M. (2011). Dermatology, cosmetic and well-being. Annales de dermatologie et de vénéréologie, 138(4), 294–301.
  3. Alani, J. I., Davis, M. D. P., & Yiannias, J. A. (2013). Allergy to cosmetics: A literature review. Dermatitis, 24(6), 283–290.
  4. Bom, S., Jorge, J., Ribeiro, H. M., et al. (2019). A step forward on sustainability in the cosmetics industry: A review. Journal of Cleaner Production, 225, 270–290.
  5. Wirtu, Y. D. (2024). A review of environmental and health effects of synthetic cosmetics. Frontiers in Environmental Science, 12, 1402893.
  6. Goyal, A., Sharma, A., Kaur, J., et al. (2022). Bioactive-based cosmeceuticals: An update on emerging trends. Molecules, 27(3), 828.
  7. Lopes, I., & Nogueira, M. (2022). The impact of the post-purchase experience on online cosmetic consumer satisfaction: Case Study Pluricosmética. In Marketing and smart technologies: Proceedings of ICMarkTech 2021, Volume 2 (pp. 723–736). Springer Nature Singapore.
  8. **. (2024). Consumer feedback analysis using LDA approach in cross-border e-commerce. Journal of Korea Trade (JKT), 28(2), 77–102.
  9. Chen, Y., & **e, J. (2008). Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management Science, 54(3), 477–491.
  10. Vicente, A. C. C. (2023). Beyond reviews: The influence of incentives on consumer engagement regarding positive eWOM [Doctoral dissertation]. Universidade NOVA de Lisboa.
  11. Draelos, Z. D. (1997). New developments in cosmetics and skin care products. Advances in Dermatology, 12, 3–17; discussion 18.
  12. Zangheri, M., Calabretta, M. M., Calabria, D., et al. (2021). Immunological analytical techniques for cosmetics quality control and process monitoring. Processes, 9(11), 1982.
  13. Pauwels, M., & Rogiers, V. (2007). EU legislations affecting safety data availability of cosmetic ingredients. Regulatory Toxicology and Pharmacology, 49(3), 308–315.
  14. Dahiya, S., Rokshi, Y. G., & Sharma, C. (2024). Quality concerns of lip care cosmetics and applicable regulatory framework: Need for a harmonized cosmetovigilance programme. Ind. J. Pharm. Edu. Res, 58(1s), s1–s8.
  15. Bialas, I., Zelent-Kraciuk, S., & Jurowski, K. (2023). The skin sensitisation of cosmetic ingredients: Review of actual regulatory status. Toxics, 11(4), 392.
  16. Walker, J. D. (2003). Applications of QSARs in toxicology: A US Government perspective. Journal of Molecular Structure: THEOCHEM, 622(1–2), 167–184.
  17. Butschke, A., Droß, A., Dünnebier, K., et al. (2016). Experiences and statistical evaluation of serious undesirable effects of cosmetic products in the EU. Cosmetics, 3(3), 25.
  18. Rai, S., Gupta, A., & Punetha, V. (2015). Regulations of cosmetics across the globe. Applied Clinical Research, Clinical Trials and Regulatory Affairs, 2(3), 137–144.
  19. Zakaria, Z. (2015). Regulation of cosmetics: What has Malaysia learnt from the European system? Journal of Consumer Policy, 38, 39–59.