Dual-Channel Agricultural Product Supply Chains: Coordination Mechanisms, Pricing Strategies, and Sustainable Practices

Yaohui Wang

doi:10.62051/ijsspa.v10n6.07

Authors

Yaohui Wang School of Economics and Management, Chongqing Jiaotong University, Chongqing 400074, China

DOI:

https://doi.org/10.62051/ijsspa.v10n6.07

Keywords:

Dual-Channel Supply Chain, Channel Coordination, Pricing Strategy, Cross-Channel Service, Low-Carbon Supply Chain

Abstract

Dual-channel supply chains have become an important research topic in modern supply chain management. By integrating traditional retail channels with e-commerce channels, this supply chain structure enables firms to coordinate online and offline operations, optimize resource allocation, reduce operating costs, and respond to heterogeneous consumer demand. Based on the existing literature, this paper reviews dual-channel supply chain research from the perspectives of basic concepts, current research topics, research progress, and future trends. The review shows that substantial progress has been made in channel coordination, pricing strategies, cross-channel services, and low-carbon supply chain management. In particular, revenue-sharing contracts and cost-sharing mechanisms can alleviate channel conflict, cross-channel service design can improve supply chain efficiency, and low-carbon policies can promote sustainable supply chain development. However, several issues remain insufficiently addressed, including dynamic changes in consumer behavior, supply chain resilience, and the application of intelligent technologies. Future research should further explore intelligent optimization methods under multi-channel collaboration, green supply chain strategies in low-carbon contexts, and long-term models of consumer behavior, thereby providing stronger theoretical and practical support for dual-channel supply chain management.

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