Market Management Strategies and Practical Application in Modern Commercial Operation

Chenghan Dong

doi:10.62051/ijsspa.v10n6.08

Authors

Chenghan Dong The University of Nottingham, Jubilee Campus, Wollaton Road, Nottingham, NG8 1BB, UK

DOI:

https://doi.org/10.62051/ijsspa.v10n6.08

Keywords:

Market Management, Data-Driven, Omnichannel Marketing, Digital Transformation, Risk Management, Business Operations

Abstract

Market management directly determines the operational effectiveness and long-term competitiveness of modern enterprises. In the context of increasingly fierce market competition, this article refers to the public information and authoritative research reports of the State Administration for Market Regulation, selects the business cases of physical enterprises in different industries such as Mixue Ice Cream & Tea and Hisense Visual Technology, and analyzes their actual market operations. Based on the industry research results of McKinsey in 2025, five core implementation dimensions of market management under modern business systems can be summarized: data-driven research, differentiated positioning, omnichannel marketing, digital innovation, and risk management. From the perspective of practical application effects, the standardized establishment of a market management system by enterprises can effectively achieve a marketing ROI increase of over 40% and an increase of 18% in inventory turnover efficiency. This study can provide a reference for enterprises to improve their market operation system, adapt to stock competition, and help similar enterprises optimize their operation models, helping enterprises achieve long-term stable development.

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