International Journal of Social Sciences and Public Administration

Abstract: Telecom fraud represents a typical security risk on university campuses, severely undermining campus stability and safety. As fraudulent tactics continue to evolve, traditional anti-fraud models struggle to keep pace with the increasingly severe landscape. Exploring efficient anti-fraud education methods tailored to college students has thus become a priority for higher education institutions, with immersive murder mystery games offering a novel approach to innovating campus anti-fraud initiatives. Grounded in the practical dilemmas of current anti-fraud education and supported by situated learning and experiential education theories, this paper systematically analyzes the core advantages and mechanisms of applying immersive murder mystery games to anti-fraud education for college students. It elucidates their multi-dimensional educational logic and proposes diverse practical pathways for implementation in universities. The study demonstrates that immersive murder mystery games can effectively address the shortcomings of traditional anti-fraud education, enhance its quality and efficacy, and hold significant theoretical and practical value for innovating campus safety education models and strengthening anti-fraud defenses. Read More

Abstract: Against the backdrop of China's transition from poverty alleviation to rural revitalisation, agricultural live-streaming commerce has become an indispensable pathway for sustaining hard-won poverty reduction gains and advancing high-quality rural development. This paper adopts the Elaboration Likelihood Model (ELM) as its fundamental research framework, introduces emotional resonance and perceived entertainment value as mediating variables, and constructs a theoretical model examining the impact of different emotional appeals on consumers’ willingness to pay a premium for agricultural support live-streaming. An empirical analysis of the path relationships among these variables is also conducted.The results indicate that consumers’ perceived warmth and humour appeals both have a significant positive impact on willingness to pay a premium. Emotional resonance transmits the effect of perceived warmth on consumers' propensity to pay above-market prices, whereas perceived entertainment accounts for the indirect link between perceived humour and consumers' inclination toward premium-priced purchasing. Finally, based on the research findings, recommendations are provided for optimising emotional strategies in agricultural live-streaming. Read More

Abstract: This study takes private universities in Xi’an, China, as the research object and explores how environmental, social, and governance factors, together with innovation capability, influence the sustainable competitiveness of private universities through brand building. Based on the Resource-Based View, Stakeholder Theory, Dynamic Capability Theory, and Brand Equity Theory, this study constructs a theoretical model linking environmental, social, governance, and innovation capability with brand image, brand competitiveness, and sustainable competitiveness. A quantitative research method was adopted, and data were collected through a questionnaire survey. A total of 550 questionnaires were distributed, of which 527 valid responses were obtained. Descriptive statistics, reliability and validity tests, exploratory factor analysis, confirmatory factor analysis, structural equation modeling, and mediation effect analysis were employed for empirical testing. The results indicate that environmental, social, and governance factors have positive effects on brand image, while innovation capability significantly promotes brand competitiveness. In addition, brand image and brand competitiveness positively affect the sustainable competitiveness of private universities. Brand building plays a crucial mediating role between environmental, social, governance, innovation capability, and sustainable competitiveness. The findings suggest that, in order to enhance long-term competitive advantages, private universities should integrate green development, social responsibility, governance optimization, and innovation-driven development into their brand strategies. This study not only enriches the theoretical perspectives on brand building and sustainable competitiveness in private universities, but also provides practical implications for the high-quality and sustainable development of private universities in China. Read More

Abstract: Human beings are the subject of Chinese path to modernization, the emergence and development of which are oriented toward satisfying the diverse needs of the people and realizing their free and comprehensive development. Chinese path to modernization is characterized by rich theoretical connotations and a sound practical pathway, and distinctly embodies a human-centered feature: a vast population highlights subjectivity; common prosperity underscores sociality; coordination of material and spiritual civilization demonstrates comprehensiveness; harmonious coexistence between humanity and nature reflects ecological consciousness; and peaceful development manifests cosmopolitanism. To articulate the people-centered narrative within the discourse system of Chinese path to modernization, it is essential to present China's story from the perspective of the shared values of all humanity, thereby offering an effective pathway for the world to understand China. Read More

Abstract: With the increasing complexity of grassroots governance and diversified social demands, traditional grid-based governance faces challenges such as insufficient governance resources and limited capacity for social participation. As an important actor connecting the state and society, social organizations have become increasingly involved in grassroots governance. Based on resource dependence theory, this study explores the pathways and mechanisms of social organizations’ embedding in grid-based governance. It argues that such embedding is a dynamic process driven by the interaction between governance demands and resource exchange. Specifically, social organizations achieve embedding through three interconnected processes: resource acquisition, relationship building, and functional embedding. Through providing human, professional, and social resources, social organizations complement the limitations of administrative governance, establish stable connections with grassroots governance systems, and expand governance functions in areas such as public service provision, information feedback, and governance assistance. This study provides a resource-based explanation of social organizations’ participation in grid-based governance and offers theoretical implications for promoting multi-actor participation in grassroots governance. Read More

Abstract: Against the backdrop of China's rural revitalization strategy, attracting external capital through project recruitment has become a common model for promoting rural industrial development. Taking Village S in City N, Province S as a case study, this paper analyzes the process of integrating government-led external capital, technology, and local rural resources. The study finds that Village S achieved short-term industrial upgrading and increased farmers' incomes through mechanisms such as "government bridging, resource coupling, contractual integration, and limited spillover." However, problems also emerged, including low levels of farmer participation, weak benefit-linking mechanisms, and insufficient endogenous momentum. The research shows that while the project recruitment model yields quick results, it also faces sustainability challenges. In the future, alongside project introduction, greater attention should be paid to safeguarding farmers' principal status, improving benefit distribution mechanisms, and enhancing villages' self-development capacity, so as to achieve the transition from "external blood transfusion" to "internal hematopoiesis." Read More

Abstract: Aiming at the prominent problems existing in the practical teaching of environmental engineering majors in application-oriented undergraduate colleges, such as outdated experimental contents, excessive proportion of verification experiments, disconnection from engineering practice, and insufficient student initiative, this paper takes the Comprehensive Experiment of Water Pollution Control Engineering course at Chengdu Technological University as the research object, and systematically explores the curriculum reform path based on Project-Based Learning (PBL). A project-driven teaching system oriented by real wastewater treatment engineering problems, supported by project clusters, and targeting competency cultivation was constructed. Four progressive experimental projects were designed: activated sludge performance diagnosis, aeration system optimization, process operation and control, and combined process design. Students’ experimental operation ability, engineering problem-solving ability, teamwork ability, and professional competence were significantly enhanced, forming practical teaching experience that can be promoted, which can provide useful reference for the project-driven teaching reform of environmental majors in similar institutions. Read More

Abstract: Precision oncology is a new model for cancer treatment that will no longer use traditional all-or-nothing methods but rather tailor treatments to specific changes in genes and other factors that cause cancer in different people. As the number of dimensions in biomedical data has been rising, more powerful computing facilities are needed to process such a large amount of data. Systematically explore the applications of artificial intelligence in the field of precision oncology in this paper. Research has been conducted on the use of deep learning and machine learning algorithms for automatic detection and morphological classification of tumours and tissues in oncological medical images and digital pathology. Expand on the above and determine whether artificial intelligence can be employed to analyze large-scale multi-omics data and extract predictive genetic information. A prediction model will also be constructed to anticipate the actual impact and adverse effects on the public of new drugs and so on. Ultimately, this study has shown that artificial intelligence will be used to power high-precision oncology, and at the same time, some problems in infrastructure and future implementation plans need to be addressed. Read More

Abstract: Central tasks and routine tasks together constitute the primary governance affairs of local governments. The process by which central tasks are transformed into routine tasks manifests as a transitional form-the routine-formalized central task. Using the creation and consolidation of a National Civilized City in District A as a case study, this research finds that routine-formalized central tasks retain the characteristics of central tasks while relying on the orderly operation of the bureaucratic system, exhibiting three practical features: flexible organizational structures, contracted responsibility networks, and phased pressure transmission. In terms of implementation strategies, local governments achieve sustainable advancement and legitimization of tasks through two pathways: embedding into the routine system and leveraging momentum from central tasks. The operational logic of this transitional form shifts from "compliance competition" to risk avoidance, and is regulated by periodic review inspections. This approach overcomes the unsustainability of campaign-style governance while avoiding the potential inertia of conventional bureaucracy. This study fills a gap in existing research regarding the transitional form of central-to-routine task transformation, offering a new perspective for understanding the flexibility and effectiveness of local governance in China. Read More

Abstract: In low-trust communities, residents often expect visible service improvements before paying fees, whereas property management companies require stable revenue expectations before increasing investment. This mutual wait-and-see stance creates a first-mover dilemma. Drawing on the fiduciary property management reform in XH Residential Community in Chengdu, this study uses semi-structured interviews, participant observation, and document analysis to examine how institutional transparency is converted into performance-based trust. The findings show that the reform first reduced uncertainty through a collectively owned fund, open budgeting, and financial oversight. The property management company then assumed initial risk by advancing funds, thereby sending a credible signal of sustained contract performance. Environmental improvements, facility repairs, and public disclosure of results converted institutional commitments into observable governance performance, prompting residents to revise their assessment of the company and respond through fee payment, oversight, and participation. As performance feedback continued, one-off trust building developed into relatively stable expectations of cooperation. The initiation of cooperation in low-trust communities therefore depends not only on transparent rules but also on a mechanism that combines first-bearing of risk with visible performance. Read More