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Applications and Challenges of Artificial Intelligence in Personalized Marketing

Yumeng Qin
Vol.2, No.3, pp.364-370, 2024 DOI: 10.62051/ijsspa.v2n3.51 April 17, 2024
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Abstract: With the rapid development of artificial intelligence technology, its application in personalized marketing is more and more extensive. This paper aims to explore the application status, advantages and challenges of AI in personalized marketing, and put forward corresponding suggestions. Through literature review and case analysis, this paper finds that AI can significantly improve the marketing effect in personalized marketing, but there are also some technical and ethical challenges.
Keywords: Artificial Intelligence, Personalized Marketing, Application Status, Advantages, Challenges, Suggestions
APA Citation: Yumeng Qin (2024). Applications and Challenges of Artificial Intelligence in Personalized Marketing. International Journal of Social Sciences and Public Administration, 2(3), 364-370. https://doi.org/10.62051/ijsspa.v2n3.51

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