Abstract: With the rapid development of China's economy, consumer culture has increasingly become a significant marker of social progress. However, the rise of consumer culture has also brought numerous problems, among which the issue of consumer alienation is particularly prominent. This phenomenon not only reflects the distortion of individual values but also exposes deep-seated contradictions in social development, further becoming an important factor affecting social harmony and individual well-being. This paper aims to analyze the problem of consumer alienation in contemporary society from the perspective of Marx's theory of alienation, encompassing various manifestations such as conspicuous consumption, luxury consumption, and virtual consumption. Based on Marxist theory, the paper proposes suggestions and recommendations for resolving the issue of consumer alienation, thereby promoting the comprehensive and healthy development of individuals and fostering healthy consumption in society.